L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.
Geoff MulganWith a fractured sense of self, we come to depend on what people feed back to us - often mediated through social networks - not what we are. We have complex identities but may become less able to act as a subject - confident in what we really are.
Geoff Mulgan