Before the Second World War, L'Oreal in France was an active supporter of the French fascists. The cosmetic group's founder Eugene Schueller was an active member of the 'Cagoule' group, committed to the violent overthrow of the Third Republic, and hosted meetings at Oreal headquarters.

The central position of finance capital is going to come to an end, and it's going to steadily move to the sides, the margins of our society, transformed from being a master into a servant, a servant to the productive economy and of human needs.

The really interesting moment will be when you have a critical mass of people engaging through the networks, more than through the press and TV. When that happens, the culture of politics has to change, moving away from controlled one-way messages towards a political culture that is more questioning.

With a fractured sense of self, we come to depend on what people feed back to us - often mediated through social networks - not what we are. We have complex identities but may become less able to act as a subject - confident in what we really are.

Governments that invest billions in new hardware still find it hard to accept that they might benefit just as much from systematic innovation in such things as child development or cutting crime.

There is a yearning for people to return to elementary moral virtues, such as integrity and commitment. We distrust people who have no centering of values. We greatly respect businessmen, for example, if they display those virtues, even if we don't necessarily agree with the people.

As with products on supermarket shelves, the public has a right to know where their financial products and services come from.