One of the things that sells music is when the artist is looked at as someone who's come up from the streets. Not just any streets, but the toughest, meanest streets of the urban ghetto. And that's called 'street credibility'.
Geoffrey CanadaBoys want to grow up to be like their male role models. And boys who grow up in homes with absent fathers search the hardest to figure out what it means to be male.
Geoffrey CanadaWhen kids know that you refuse to let them fail ... they don't give up as easy. So sometimes they don't have it inside, [but] they're like,'You know, I don't want to do this, but I know my mother's going to be mad.'That matters to kids, and it helps get them through.
Geoffrey Canada