As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.
Geoffrey MooreWe have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
Geoffrey MooreThe increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is hard to imagine any area of human activity which is not being reengineered under this influence, either at present or in the very near future.
Geoffrey MooreDon't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you.
Geoffrey Moore