The biggest problem is typically overly ambitious expectations combined with undercapitalization.

Without big data, you are blind and deaf and in the middle of a freeway.

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is hard to imagine any area of human activity which is not being reengineered under this influence, either at present or in the very near future.

Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for the Internet, you don't pay for the wireless connectivity. Social networks let you add a new customer or a new agent, again for free.

The biggest problem is typically overly ambitious expectations combined with undercapitalization.

Marketing has long known how to exploit fads and how to develop trends.