Fashion is the playing area for individuals that lack interior autonomy and need more support points, but who nonetheless feel the need to stand out, to be paid attention to and be considered apart from the rest Fashion elevates the insignificant by making it in the representative of a totality, the particular incarnation of a common spirit. Its function is to make possible the kind of social obedience which is at the same time individual differentiation It is the mixing of submission and the feeling of domination that is in action here.
Georg SimmelThe calculative exactness of practical life which the money economy has brought about corresponds to the ideal of natural science: to transform the world by mathematical formulas. Only money economy has filled the days of so many people with weighing, calculating, with numerical determinations, with a reduction of qualitative values to quantitative ones.
Georg SimmelThe psychological basis of the metropolitan type of individuality consists in the intensification of nervous stimulation which results from the swift and uninterrupted change of outer and inner stimuli.
Georg SimmelOn the one hand, life is made infinitely easy for the personality in that stimulations, interests, uses of time and consciousness are offered to it from all sides. They carry the person as if in a stream, and one needs hardly to swim for oneself.
Georg Simmel