Fashion is the playing area for individuals that lack interior autonomy and need more support points, but who nonetheless feel the need to stand out, to be paid attention to and be considered apart from the rest Fashion elevates the insignificant by making it in the representative of a totality, the particular incarnation of a common spirit. Its function is to make possible the kind of social obedience which is at the same time individual differentiation It is the mixing of submission and the feeling of domination that is in action here.
Georg SimmelJudging from the ugly and repugnant things that are sometimes in vogue, it would seem as though fashion were desirous of exhibiting its power by getting us to adopt the most atrocious things for its sake alone.
Georg Simmel