The word Hare is the word that calls upon the energy that's around the Lord. If you say the mantra enough, you build up an identification with God.
George HarrisonI've always enjoyed prasadam much more when I've been at the temple, or when I've actually been sitting with Prabhupada, than when somebody's brought it to me. Sometimes you can sit there with prasadam and find that three or four hours have gone by and you didn't even know it. Prasadam really helped me a lot, because you start to realize "Now I'm tasting Krishna."
George HarrisonIf you visit a temple, you can see pictures of God, you can see the Deity form of the Lord, and you can just hear Him by listening to yourself and others say the mantra. It's just a way of realizing that all the senses can be applied toward perceiving God, and it makes it that much more appealing, seeing the pictures, hearing the mantra, smelling the incense, flowers, and so on.
George Harrison