You go on being reincarnated until you reach the actual Truth. Heaven and Hell are just a state of mind. We are all here to become Christ-like. The actual world is an illusion.
George HarrisonHow long it will take until we get to a Golden Age where everybody's perfectly in tune with God's will, I don't know; but because of Prabhupada, Krishna consciousness has certainly spread more in the last sixteen years than it has since the sixteenth century, since the time of Lord Caitanya. The mantra has spread more quickly and the movement's gotten bigger and bigger.
George Harrison