Holding onto and manipulating physical objects is one of the things we learn earliest and do the most. It should not be surprising that object control is the basis of one of the five most fundamental metaphors for our inner life. To control objects, we must learn to control our bodies. We learn both forms of control together. Self-control and object control are inseparable experiences from earliest childhood. It is no surprise that we should have as a metaphor-a primary metaphor-Self Control is Object Control.
George LakoffIf you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There are people who call themselves conservatives, but who love the land as much as any environmentalist. Progressives share a number of common values with people who call themselves conservatives. Barack Obama has understood that very well. What he calls bipartisanship is not adopting conservative views, but finding where people who consider themselves conservatives share with him and other progressives these fundamental American values.
George LakoffConservatives say human beings are people who are primarily concerned with self-interest, and that's what they should be concerned with - self-interest and individual responsibility. They shouldn't be paying for anybody else's health care or anything else like that. As a result, government is something that should be absolutely minimal. It's not there for your overall protection and empowerment - it's not there to offer protection against disease or natural disasters or bad products or companies who sell you fallacious mortgages and so on.
George LakoffMetaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
George LakoffOur concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus plays a central role in defining our everyday realities.
George LakoffLiberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.
George Lakoff