You don't think your way to creative work. You work your way to creative thinking.
Design is a response to social change.
The simple joy of taking an idea into one's own hands and giving it proper form, that's exciting.
Unless ideas are massaged into reality they evaporate.
Good design, like good painting, cooking, architecture or whatever you like, is a manifestation of the capacity of the human spirit to transcend its limitations.
I have never met a designer who was retained to keep things the same as they were