All that was required of them (i.e. the brain-washed masses) was a primitive patriotism which could be appealed to whenever it was necessary to make them accept longer working hours or shorter rations. And even when they became discontented, as they sometimes did, their discontent led nowhere, because, being without general ideas, they could only focus it on petty specific grievances. The larger evils invariably escaped their notice.
George OrwellA scrupulous writer in every sentence that he writes will ask himself. . . What am I trying to say? What words will express it?...And he probably asks himself. . . Could I put it more shortly? But you are not obliged to go to all this trouble. You can shirk it by simply throwing open your mind and letting the ready-made phrases come crowding in. They will construct your sentences for you
George Orwell