It is one of the tragedies of the half-educated that they develop late, when they are already committed to some wrong way of life.

Advertising is the rattling of a stick inside a swill bucket.

This work was strictly voluntary, but any animal who absented himself from it would have his rations reduced by half.

For weeks past he had been making ready for this moment, and it had never crossed his mind that anything would be needed except courage. The actual writing would be easy. All he had to do was to transfer to paper the interminable restless monologue that had been running inside his head, literally for years.

What was happening was only the working-out of a process that had started years ago. The first step had been a secret, involuntary thought, the second had been the opening of the diary. He had moved from thoughts to words, and now from words to actions. The last step was something that would happen in the Ministry of Love. He had accepted it. The end was contained in the beginning.

Despotic governments can stand 'moral force' till the cows come home; what they fear is physical force.

Doublethink means the power of holding two contradictory beliefs in one's mind simultaneously, and accepting both of them.