The smell of her hair, the taste of her mouth, the feeling of her skin seemed to have got inside him, or into the air all round him. She had become a physical necessity.
George OrwellAll that was required of them (i.e. the brain-washed masses) was a primitive patriotism which could be appealed to whenever it was necessary to make them accept longer working hours or shorter rations. And even when they became discontented, as they sometimes did, their discontent led nowhere, because, being without general ideas, they could only focus it on petty specific grievances. The larger evils invariably escaped their notice.
George Orwell