You don't just have people who wake up in the morning and say, "What evil things can I do today, because I'm Mr. Evil?" People do things for what they think are justified reasons. Everybody is the hero of their own story, and you have to keep that in mind. If you read a lot of history, as I do, even the worst and most monstrous people thought they were the good guys. We're all very tangled knots.
George R. R. MartinI try to make the readers feel they've lived the events of the book. Just as you grieve if a friend is killed, you should grieve if a fictional character is killed. You should care. If somebody dies and you just go get more popcorn, it's a superficial experience isn't it?
George R. R. Martin