All fiction, if it's successful, is going to appeal to the emotions. Emotion is really what fiction is all about. That's not to say fiction can't be thoughtful, or present some interesting or provocative ideas to make us think. But if you want to present an intellectual argument, nonfiction is a better tool. You can drive a nail with a shoe but a hammer is a better tool for that. But fiction is about emotional resonance, about making us feel things on a primal and visceral level.

Choosing... it has always hurt. And always will. I know.

Cersei Lannister: I shall wear this as a badge of honor. Robert Barathon: Wear it in silence or I'll honor you again.

Nobody likes cravens,” he said uncomfortably. “I wish we hadn’t helped him. What if they think we’re craven too?” "You're too stupid to be craven,” Pyp told him. “I am not,” Grenn said. “Yes you are. If a bear attacked you in the woods, you’d be too stupid to run away.” “I would not,” Grenn insisted. “I’d run away faster than you.” He stopped suddenly, scowling when he saw Pyp’s grin and realized what he’d just said.

Better to mock the game than to play and lose.

Men have scars, women mysteries.

I hate outlines. I have a broad sense of where the story is going; I know the end, I know the end of the principal characters, and I know the major turning points and events from the books, the climaxes for each book, but I don't necessarily know each twist and turn along the way. That's something I discover in the course of writing and that's what makes writing enjoyable. I think if I outlined comprehensively and stuck to the outline the actual writing would be boring.