Eat your heart out, Rowling. Maybe you have billions of dollars and my Hugo, but you don't have readers like these.

A man of the Night's Watch lives his life for the realm. Not for a king, nor a lord, nor the honor of this house or that house, neither for gold nor glory nor a woman's love, but for the realm, and all the people in it. A man of the Night's Watch takes no wife and fathers no sons. Our wife is duty. Our mistress is honor. And you are the only sons we shall ever know.

You don't just have people who wake up in the morning and say, "What evil things can I do today, because I'm Mr. Evil?" People do things for what they think are justified reasons. Everybody is the hero of their own story, and you have to keep that in mind. If you read a lot of history, as I do, even the worst and most monstrous people thought they were the good guys. We're all very tangled knots.

I want you to be afraid to turn the page (and to do that) you need to show right from the beginning that you're playing for keeps.

There’s an old writing rule that says ‘Don’t have two character names start with the same letter’, but I knew at the beginning that I was going to have more than 26 characters, so I was in trouble there. Ultimately it comes down to what sounds right. And I struggle with that, finding the right name for a character. If I can’t find the right name I don’t know who the character is and I can’t proceed.

There is no creature on earth half so terrifying as a truly just man.

I've always taken that as my guiding principle and the rest is just set dressing. You can have dragons in it, or aliens and starships, or a western about a gunslinger, or even literary fiction, and ultimately you're still writing about the human heart in conflict with itself.