Don't talk to me about aesthetics or tradition. Talk to me about what sells and what's good right now. And what the American people like is to think the underdog still has a chance.
George SteinbrennerAs I have said many times - my father was a great fan of Bill Dickey's and he certainly loved the Yankees. I hope that he would be pleased.
George SteinbrennerIs it in the best interest of baseball to sell beer in the ninth inning? Probably not. The rule has got to be more clearly defined. And then some process should be set up where the judge is not also the appeals judge.
George SteinbrennerWinning is the most important thing in my life, after breathing. Breathing first, winning next.
George SteinbrennerHe says all the right things, like it's Jeter's team. I want to correct him on that - it's my team.
George SteinbrennerThe name Derek Jeter is made for stardom. He's got an infectious smile, and he's so handsome and well-behaved. He's just a fine young man who does everything right. He's like Jack Armstrong and Frank Merriwell, guys I grew up rooting for. Some guys come along who just measure up.
George Steinbrenner