The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.
Gerald CaiafaI would have hated to been locked into music for the last 20 years and not been able to have a family.
Gerald CaiafaIt's not how many tickets can we sell, it's where do we want to play, not where should we play to make the most money. We don't really care about that.
Gerald Caiafa