Most times with vanity projects, publishers don't believe in the work; they just believe in the name.
Gerard WayBecause one day I'll leave you a phantom to lead you in the summer to join the black parade.
Gerard WayMy Sims family is called the Cholly family. I don't know why I picked that name; it's kind of random.
Gerard WaySince I started as a comic person then became a musician to me it was interesting because I have this really great, interesting fanbase that's really smart and energetic and uh how could I steer them towards a medium that shaped who I was? You know, steer them toward comics. That was really the goal, to bring a lot of readers cuz they were reading a lot of comics but most of them hadn't been reading American comics, they'd be reading manga sitting on the floor of a Barnes and Noble.
Gerard WayI'm a visual thinker, so I think of everything visually, first. A lot of what an issue will become for me starts with me thinking, "What's a great cover?," or "What's the splash image?," or "What is the title of the issue? How do I see the text?" I think about all of that stuff, and then the story comes out of that imagery.
Gerard Way