My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
Giorgio ArmaniAll my work at Armani is based primarily on my personal vision of style, and while I differentiate between the look and mood of my various labels, I am never overly concerned with being 'on trend.'
Giorgio ArmaniI design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.
Giorgio Armani