My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.

To be the best in your field is a great ambition, and requires discipline and a huge amount of effort. The athletes who possess this drive are the ones I am attracted to.

Clean lines have always been important to me, both in terms of interiors as well as fashion. For interiors, I am more interested in textures and surface treatments than bold color or print - the vein on a wood or the shine on a lacquer, for example. I know immediately when something isn't working - usually it's a question of consistency - and I make instantaneous decisions on how to remedy the situation.

Sports will always be important in global culture, and so fashion, as a reflection of cultural trends, will always incorporate influences from sports.

The interesting thing about basketball is that it is played recreationally all over the world in playgrounds where people shoot hoops. Perhaps it is because of this that the look of the game seems to have been able to cross over into streetwear more easily than that of some sports that are confined to more specialist arenas.

I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet, ... The White T.

The difference between Fashion and Style is Quality