The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.
Giorgio ArmaniRemember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio ArmaniMy aesthetic is about simplicity, elegance, and comfort, whether that is interpreted in a man's suit or a track suit.
Giorgio ArmaniTechnical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
Giorgio Armani