Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.

It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.

To be the best in your field is a great ambition, and requires discipline and a huge amount of effort. The athletes who possess this drive are the ones I am attracted to.

Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.

Our wardrobe needs to be more versatile, and, above all, it needs to be comfortable.

Technical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.

I've always had a great interest in sports that embody the values of commitment, hard work and teamwork - all values I strongly believe in.