Reason adapts impulses and beliefs into the real world; rationalization, on the other hand, adapts the concept of reality to the impulses and beliefs of the individual. Reasoning discovers the true cause of our acts, rationalization finds good reasons for justifying our acts.
Gordon AllportThe dog [in Pavlov's experiments] does not continue to salivate whenever it hears a bell unless sometimes at least an edible offering accompanies the bell. But there are innumerable instances in human life where a single association, never reinforced, results in the establishment of a life-long dynamic system. An experience associated only once with a bereavement, an accident, or a battle, may become the center of a permanent phobia or complex, not in the least dependent on a recurrence of the original shock.
Gordon AllportGiven a thimbleful of [dramatic] facts we rush to make generalizations as large as a tub.
Gordon Allport