The dog [in Pavlov's experiments] does not continue to salivate whenever it hears a bell unless sometimes at least an edible offering accompanies the bell. But there are innumerable instances in human life where a single association, never reinforced, results in the establishment of a life-long dynamic system. An experience associated only once with a bereavement, an accident, or a battle, may become the center of a permanent phobia or complex, not in the least dependent on a recurrence of the original shock.
Gordon AllportOpen-mindedness is considered to be a virtue. But, strictly speaking, it cannot occur. A new experience must be redacted into old categories. We cannot handle each event freshly in its own right. If we did so, of what use would past experience be?
Gordon AllportPeople who are aware of, and ashamed of, their prejudices are well on the road to eliminating them.
Gordon Allport