Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

The thing is, when everyone is trying to persuade you that a thing you know to be true isn't actually true, you start to believe them: not because it is true but because it's easier. It's just the easy way out.

George Orwells 1984 frequently tops surveys of our greatest books: its not a celebration of poetic language. Its decidedly anti-literary, a masterpiece of personal and political narrative sequence. And its subject matter is crucial, because what 1984 shows is that language can be a dirty trick.

But there are times in life when a door opens and you are offered a glimpse of the light on the water, and you know that if you don't take it, that door slams shut, and maybe forever. Maybe you fool yourself into thinking that you had a choice at all; maybe you were always going to say yes. Maybe refusing was no more a choice than is holding your breath. You were always going to breathe. You were always going to say yes.

The bluebells made such a pool that the earth had become like water, and all the trees and bushes seemed to have grown out of the water. And the sky above seemed to have fallen down on to the earth floor; and I didn’t know if the sky was the earth or the earth was water. I had been turned upside down. I had to hold the rock with my fingernails to stop me falling into the sky of the earth or the water of the sky. But I couldn’t hold on.

I've been a professional writer for 20 years, and there are contours in that time, crescents and troughs.

Fantasy gets a mixed reception - a lot of fantasy is formulaic but most of the award-winning fantasy on the contrary tends to be the stuff at the edges of the genre, rather than swimming in the middle.