Some people claim that expectations are the reason for unhappiness. However, I can assure you from personal experience that you’ll suffer greatly by setting subpar targets.
Rich people invest money and poor people spend it.
Don't go to work to work, go to work to prosper.
Don't just make money, make a difference.
The average call me obsessed, the successful call me for advice.
Companies that only focus on expense reduction are all but dead as they will find themselves sooner or later unable to reduce anymore.