The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through very high waters where things can change in an instant.

The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you a mission. Oh, and an arrogance. But being Canadian helps with that.

Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to learn how to be much more porous to the world. And that is ever so difficult. We are good at boundaries and systems. We need to learn how to open those up.

The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested. I wish us the best of luck!

Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a certain kind of pattern recognition that comes easily to people trained in the liberal arts.