I don't ignore continuity, and try my best to stick as closely to the current status quo as possible, but it's not my primary concern when I start a story.
Grant MorrisonThe thing that's been exciting about 'Superman' is to see how the character has developed through generations.
Grant MorrisonActually, it's as if [Superman is] more real than we are. We writers come and go, generations of artists leave their interpretations, and yet something persists, something that is always Superman.
Grant Morrison