Unlike novel characters, comic book characters last an eternity. When a character is changed beyond recognition, there's no longer the merchandising aspect.
Grant MorrisonWhen ["Wonder Woman" creator William Moulton] Marston died in 1947, they got rid of the pervy elements, and instantly sales plummeted. Wonder Woman should be the most sexually attractive, intelligent, potent woman you can imagine. Instead she became this weird cross between the Virgin Mary and Mary Tyler Moore that didn't even appeal to girls.
Grant MorrisonI've always felt I had more in common with the modernist approach than with postmodernism, but I can see where the connection might arise - and to be honest, I'm no academic, so I tend to use these words, like in Alice In Wonderland, to mean what I want them to mean rather than what they actually do mean.
Grant Morrison