We overvalue nonessentials like a nicer car or house, or even intangibles like the number of our followers on Twitter or the way we look in our Facebook photos. As a result, we neglect activities that are truly essential, like spending time with our loved ones, or nurturing our spirit, or taking care of our health.
Greg McKeownI think we are in a non-essentialist bubbleโeverything seems importantโso of course nothing is.
Greg McKeownOne of the best ways to seed an opportunity is to allow someone to discover the opportunity for him- or herself.
Greg McKeownEssentialism is not about how to get more things done, it's about how to the get the right things done. It doesn't mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.
Greg McKeown