You go back to the Baldur's Gate days, we literally had 32-pixel characters strutting across the screen, and we'd have a couple lines of voice and a lot of text. On one hand, it's a reflection of the evolution of the technology. On the other hand, though, I think it's a reflection of our aspirations. We've always felt that the medium can get more and more cinematic, and I think when it follows the convention of Mass Effect 2 film, it grows more and more compelling. There's a hundred years of knowledge and learning in that space that we can then apply.

You go back to the Baldur's Gate days, we literally had 32-pixel characters strutting across the screen, and we'd have a couple lines of voice and a lot of text. On one hand, it's a reflection of the evolution of the technology. On the other hand, though, I think it's a reflection of our aspirations. We've always felt that the medium can get more and more cinematic, and I think when it follows the convention of Mass Effect 2 film, it grows more and more compelling. There's a hundred years of knowledge and learning in that space that we can then apply.

I've reached an unexpected point in my life where I no longer have the passion that I once did for the company, for the games and for the challenge of creation.

It [World of Warcraft] is a touchstone. It has established standards, it's established how you play an MMO. Every MMO that comes out, I play and look at it. And if they break any of the WoW rules, in my book that's pretty dumb.

The gamers are smart. They see right through the moral scale. Actually, with Dragon Age, I really liked the system the team came up with. It reflects what was important about the game, and that was the character relationships. It didn't really matter what the world thought of you, but it mattered what the person standing next to you thought of you.

After seeing Avatar the movie, you see how far it can go to be right. But you kind of see that and go, "Oh, there's the bar now, and how close can we get?"

At a very high level, demographics are going to help us on this, because sooner or later, people who have actually played games are going to be in most of the decision-making positions in the Western world.