The Brits always favor the underdog. There's an eccentricity to us, and I think you can see that through the fash- ion and the music and the way people look.

I didn't do great in school. I didn't have many options. I mean, I'd like to have gone to art college, but I didn't have the grades. I didn't have any qualifications. But I had some friends who were hairdressers, so I just thought, Well, I'll have a go at it.

I was building my work, and it took me a long time. For a good five or six years I was just kind of bobbing around, doing everything and anything.

I took Instagram off my phone! I took it off because I found I was looking at it too much.

I try to be aware of technology and Japanese animation and old Belgian paintings, and get all my references from bits of everywhere.

All hair is away from the face - there's no emotion and all of the personality is taken away. I envisioned the way a 'virtual girl' is drawn in a cartoon. Then I added these different colored extensions - white, red and black, which adds to the synthetic feeling of the hair. I used colors which looked most dramatic against each of the models' real hair. The different colors give you that pop of fakeness so we're not talking about reality. Like a futuristic princess.

I think to many people, textured curls still signify 'difference.' And kids like to pick on what's different.