The more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacleโs estrangement from the acting subject is expressed by the fact that the individualโs gestures are no longer his own; they are the gestures of someone else who represents them to him.
Guy DebordHe will essentially follow the language of the spectacle, for it is the only one he is familiar with.
Guy Debord