History shows that people often do cast their votes for amorphous reasons-the most powerful among them being the need for change. Just ask Bill Clinton.
Gwen IfillThis is what happens with a breakthrough. The first ones through the door often get bruised if not broken. Eventually, with a little political acumen and racial sensitivity and a lot of hard work, a smooth new place can emerge.
Gwen IfillBarack Obama didn't get elected president, would never have been elected president, had he decided to run as a black candidate. In order to reach the broadest number of people you have to speak to their interests as broadly as you can.
Gwen Ifill