We want to be the first in the field and Rolex should be seen as the one and only-the best.
Hans WilsdorfFor some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.
Hans Wilsdorf