The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.

It is suggested that all written works, including this one, have dangerous implications to the vitality of an oral tradition and to the health of a civilization, particularly if they thwart the interest of a people in culture, and following Aristotle, the cathartic effects of culture. "It is written but I say unto you" is a powerful directive to Western civilization.

The overwhelming pressure of mechanization evident in the newspaper and the magazine, has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity.

The mixture of the oral and the written traditions in the writings of Plato enabled him to dominate the history of the West.

Graham Wallas has reminded us that writing as compared with speaking involves an impression at the second remove and reading an impression at the third remove. The voice of a second-rate person is more impressive than the published opinion of superior ability.

The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.

Democracy will defeat the economist at every turn on its own genre.