The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.
Harold InnisThe overwhelming pressure of mechanization evident in the newspaper and the magazine, has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity.
Harold InnisThe history of Canada has been profoundly influenced by the habits of an animal which very fittingly occupies a prominent place on her coat of arms.
Harold InnisIndustrialism implies technology and the cutting of time into precise fragments suited to the needs of the engineer and the accountant.
Harold InnisCanada emerged as a political entity with boundaries largely determined by the fur trade. These boundaries included a vast north temperate land area extending from the Atlantic to the Pacific and dominated by the Canadian Shield. The present Dominion emerged not in spite of geography but because of it.
Harold Innis