What better way to prove that you understand a subject than to make money out of it?

At a certain moment the canvas began to appear to one American painter after another as an arena in which to act-rather than as a space in which to reproduce, re-design, analyze or express an object, actual or imagined. What was to go on the canvas was not a picture but an event.

Kitsch is the daily art of our time, as the vase or the hymn was for earlier generations. For the sensibility it has that arbitrariness and importance which works take on when they are no longer noticeable elements of the environment. In America kitsch is Nature. The Rocky Mountains have resembled fake art for a century.

Politics in the United States consists of the struggle between those whose change has been arrested by success or failure, on one side, and those who are still engaged in changing themselves, on the other. Agitators of arrested metamorphosis versus agitators of continued metamorphosis. The former have the advantage of numbers (since most people accept themselves as successes or failures quite early), the latter of vitality and visibility (since self-transformation, though it begins from within, with ideology, religion, drugs, tends to express itself publicly through costume and jargon).

In reality, however, an artist is a product of art

Kitsch is art that follows established rules in a time when all rules in art are put into question by each artist.

Today, each artist must undertake to invent himself, a lifelong act of creation that constitutes the essential content of the artist's work.