Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
Hartmut EsslingerGood design should reflect a sense of human history-some aspect of where we've come from.
Hartmut EsslingerIn Europe you learn not to fail, and in America you fail to learn. You need failure.
Hartmut Esslinger