Book marketing should be a planned process, an art if you will.

It's never too early to start marketing your book.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

Never use the phrase: 'buy my book' - ever.

Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible.

Don't give up before you get off your feet. Put the time in to learn what you can, build relationships, and develop quality content.

Marketing starts even before our books are published.