I'd like men to think about evolving into something more sophisticated, more seductive. To explore the possibility of an entirely new masculinity.

An athletic man, or whatever you want to call him, will only look good in a very classic suit, a pair of classic jeans, athletic clothes or simply naked. Forget fashion. This is not going to happen, unless you want to look like a Chippendales dancer in designer clothes.

[It's] not one thing this year, one thing another year.

Sex is not a subject in my photographs, or would only be if it had to do with romance, sometimes vulnerability. The photographs are quite clearly about happiness, or search for happiness.

I love California. It has such a strong contribution to the history of culture, and popular culture. For better and worse, of course. Even the worst can be interesting to some degree sometimes for somebody creative.

Mostly the subject of the photograph, which can be anyone really, coming down the street - someone that has no idea. "Heroism" in photography, just like in a novel, is for everyone.

I always loved designing, but the context needs to be right, and have a positive perspective.