Men are not supposed to be mysterious. That's what you say about women. But I think men can have a little of it, too.

Hedi was and is still misspelled 'Heidi' and my perception of genders ended up slightly out of focus from an early age.

I like it to stay very organic, and to remember a personal story behind all my subjects.

I always loved designing, but the context needs to be right, and have a positive perspective.

Just like zillions of children, album covers educated and informed me, and certainly did I later transpose organically, rather than by intent, those principles both in fashion design and photography.

I don’t like the collusion between high fashion design and high street. You have to know where you stand. I belong to luxury fashion. That’s what I’ve always felt and embraced. I like the best quality, the best fabrics and the most creative field in fashion. I will stay consistent. I belong to this world.

I'm going to design again, but I come back when it's the right project, so I keep my passion for it intact.