Cybernetics is NOT the banana.
Objectivity is a subject's delusion that observing can be done without him.
First-order cybernetics is the science of observed systems; Second-order cybernetics is the science of observing systems.
What we need now is the description of the "describer" or, in other words, we need a theory of the observer.
If you desire to see, learn how to act.
Hard sciences are successful because they deal with the soft problems; soft sciences are struggling because they deal with the hard problems.