I think people are still conscious about how the car looks, whether they're going to be driven in it or not.

I'm not one of those radical believers that everybody has to be forced to do one thing.

My view is that we will still have many different categories of cars in the future.

I think the key is that you come out with products which are embracing and true to the brand.

You can make them so small that they almost disappear, but I think headlights are also part of the face of a car.

We have to control our battery development and testing.

I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones.