I think the key is that you come out with products which are embracing and true to the brand.
Henrik FiskerProbably looking at a piece of paper and all the features of a minivan, the minivan is probably the best car in the world.
Henrik FiskerAt the end of the day, most people really only want a minivan for a certain part of their lives, when they're forced to have it because they have a lot of kids they've got to carry around or whatever, so I still think that the emotional connection with the car is very important.
Henrik FiskerI think people are still conscious about how the car looks, whether they're going to be driven in it or not.
Henrik Fisker