I think the key is that you come out with products which are embracing and true to the brand.

People always identify a vehicle on the grille.

I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones.

I think we still have a love for cars, and whether you're going to be driven in a car or whether you drive the car yourself, I think most people still want a good-looking car. That's the reason why, when you order a cab, you prefer a sedan over a minivan to pick you up because it just isn't as cool to be driven somewhere in a minivan.

One of the things that I think nobody's done yet is really taking advantage of the electric powertrain layout, which of course, means you don't have a gasoline engine in the front and you don't have a gas tank in the rear.

I think people are still conscious about how the car looks, whether they're going to be driven in it or not.

To be able to swivel around, I think is really good for a concept car, but in reality, I think for normal vehicles, if you actually look at how a vehicle is designed and packaged it doesn't make a lot of sense.