We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.
Henry FordSpeculation is only a word covering the making of money out of the manipulation of prices, instead of supplying goods and services.
Henry FordTo teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.
Henry FordFor thirty years I have leaned toward the theory of Reincarnation. It seems a most reasonable philosophy and explains many things. No, I have no desire to know what, or who I was once; or what, or who, I shall be in the ages to come. This belief in immortality makes present living the more attractive. It gives you all the time there is. You will always be able to finish what you start. There is no fever or strain in such an outlook. We are here in life for one purpose: to get experience. We are all getting it, and we shall all use it somewhere.
Henry FordWhy use up the forests which were centuries in the making and the mines which required ages to lay down, if we can get the equivalent of forest and mineral products in the annual growth of the hemp fields?
Henry FordI will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces.
Henry Ford