We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.

You can't learn in school what the world is going to do next year.

Then why flounder around waiting for good business? Get the costs down by better management. Get the prices down to the buying power.

Every man is entitled to make a darn fool of himself at least once in a lifetime.

The time is coming when man will be able to determine the length of his lifespan by controlling his diet.

It is the customer that pays the wages

You can take my factories, burn up my buildings, but give me my people and I'll build the business right back again.