We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.

Stopping advertising to save money is like stopping your watch to save time.

Too many men are afraid of being fools.

Greatest thing in life is experience. Even mistakes have value.

I adopted the theory of Reincarnation when I was twenty six. Religion offered nothing to the point. Even work could not give me complete satisfaction. Work is futile if we cannot utilise the experience we collect in one life in the next. When I discovered Reincarnation... time was no longer limited. I was no longer a slave to the hands of the clock... I would like to communicate to others the calmness that the long view of life gives to us.

A business which can bring itself to the point where it attracts the attention of money should be able to continue on its own feet without being financed.

You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the spark in your eye, the swing in your gait, the grip of your hand, the irresistible surge of your will and your energy to execute your ideas. Enthusiasts are fighters, they have fortitude, they have strong qualities. Enthusiasm is at the bottom of all progress. With it there is accomplishment. Without it there are only alibis.