We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.

Whether you believe you can or not, you're right.

If someone betrays you once, it is his fault. If he betrays you twice, it is your fault. Blessed are those who can laugh at themselves, they will never cease to be amused. Obstacles are those frightful things you see when you take your eyes off your goals.

I regarded our progress merely as an invitation to do more - as an indication that we had reached a place where we might begin to perform a real service.

There is joy in work. There is no happiness except in the realization that we have accomplished something.

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

You must know all there is to know in your particular field and keep on the alert for new knowledge. The least difference in knowledge between you and another man may spell his success and your failure.