We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.
Henry FordTo teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.
Henry FordWe have always found that, if the principles were right, the area over which they were affected did not matter. Size is only a matter of the multiplication table.
Henry Ford