I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.

To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, and shadows in the jungle. To see, and to take pleasure in seeing. To see and be instructed. To see and be amazed. (Describing the powers of photography; written for the launch of LIFE Magazine, 1936.)

I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic or starkly, supercurtly factual.

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

To see, and to show, is the mission now undertaken by Life.